Work experience

Who I am and what I do

My name's Theo.

I've been a copywriter for more-than fifteen years. So whatever your problem is, I've got the answer.

Most of the time, I'll know straight away. And when I don't, I'll figure it out. I've run into countless unprecedented problems over the years, and I've got a great track record.

Don't take my word for it. Check out a few samples of my work on my portfolio page.

Or scroll down this page to see what previous clients and employers think of me.

Education

Certifications

Google Analytics 4 (GA4) Essential Training, (LinkedIn);
Marketing Tools: Digital Marketing Tools and Services (LinkedIn); SEO Essentials (SEMRush); Art Direction for Advertising Creatives (D&AD, Alexandra Taylor); Creative Copywriting: The Fundamentals (D&AD); NLP Practitioner and Master Practitioner (HeadGear Labs).

"Finding a great writer is possibly the toughest job

for any marketing function. In hiring for Theo’s role, we spent 6 months reviewing thousands of CVs before eventually finding our guy.

In addition to his immaculate grasp of the technical side of copy, Theo has a great sense of humour – the ultimate sector-agnostic weapon. Perhaps most special of all, however, is Theo’s capacity for ingesting information.

This, along with his natural curiosity, has allowed him to work with all manner of clients, including some of a highly technical nature. He has a particular gift for capturing their tone of voice, which in a world increasingly saturated with AI dross is of immeasurable value.

Theo is a top bloke and a lot of fun to work with. He has played a massive role in the agency’s development in the last few years, and I’ll be immensely sorry to see him go.”

– Dan Holt, Managing Director, Mary.

"Theo is a meticulous copywriter who excels

at developing new tones of voice and making even complex or technical products engaging.

He works closely with clients and colleagues to deliver high-quality copy across websites, ads, and long-form content.

Throughout the time I have worked with him, he has consistently received praise from clients impressed by his insight and craft.”

– Liam Parker, Operations Director, Mary.

"Theo was recommended to me when I was responsible

for marketing at London Flower School. We were at the initial stages of developing the brand and looking for far more than just a copywriter.

Theo was instrumental in helping drive the brand strategy in terms of tone of voice and creating a value-driven strategic framework for brand communications, from which other agencies could work. After the initial launch, Theo continued to work with us on content strategy, research, structuring, writing, editing and proofreading.

Since changing roles myself, I have continued to work with Theo on several other clients. He is a pleasure to work with, a good collaborator, organised and reliable.

– Katie Nannestad, Founder, Greenleaf Consulting.

"As well as being an incredibly versatile writer 

of the highest standard, Theo is a really nice guy and so easy to work with.

Whether working as a conceptual writer, on content generation or creating tone of voice guidelines, he adds so much value above what's expected.

His understanding of search engine optimisation and branding, combined with the ability to adapt his writing style to suit the client's needs, makes Theo the go-to choice.

To say he is highly recommended is an understatement; he is always my first choice writer."

– Paul Smith, Director, Hive Design.

"Whilst creativity, specifically in the context of

copywriting, is his core competency, he is also fastidiously well organised and thorough in his approach. He has certainly written hundreds of pieces for us over the years, and all have been well researched, well written, and “on the money” in terms of hitting the right note for the audience."

– Tim Nelson, Chief Executive Officer, Dominion Fund Management.

"I have worked with Theo for 8 years,

collaborating with him on numerous branding projects. He is a gifted writer, editor, and proofreader and a talented mentor to junior members of staff."

– Emma Vietch George, Managing Director, Kiss Design.

"Theo is an intelligent, literate individual

who is able to bring great clarity to his writing. His grasp of language and natural curiosity allows him to respond to briefs in original, unexpected and engaging ways."

– Richard James, Creative Director, Specsavers.